Case Studies

Bourjois

Soltan

  • Soltan knows the importance of sun protection! As a leader of sun care innovation since 1939, Soltan deserved a top team of Brand Ambassadors to represent it in store.
  • Over two weekends in May and June – the perfect time for summer sunsmart messaging – a team of fully briefed Brand Ambassadors visited over 50 stores. Clad in eye-catching Soltan shirts, the Brand Ambassadors proactively engaged with shoppers about their sun care regime and educated them on the Soltan Sun Care range.
  • A large sales uplift was testament to the active selling skills and enthusiasm of the Brand Ambassadors, as well as the tailored advice they gave shoppers on what products would best meet their needs.

Colgate

Yardley

  • Quintessentially English fragrance brand Yardleys of London re-launched its ‘Contemporary Classics’ collection in spring 2015. To help reposition the brand with the target market and refresh the brand’s perception with consumers, 40 Boots stores around the country welcomed Yardleys Brand Ambassadors for two days.
  • Supported by an elegant branded stand to draw in passers-by, smiling and uniformed Brand Ambassadors engaged shoppers, offering scent vials on cards and encouraging trial in-store. They also educated shoppers on the new ‘English Bluebell’ scent.
  • Customers loved the fresh and light Yardleys scents, with sales soaring in activity stores.

Berocca

Rimmel

  • To celebrate Red Nose Day 2015 and raise money for Comic Relief, Rimmel brought out a special Limited Edition Lipstick in a vibrant shade of – you guessed it – red!
  • Rimmel turned its well-known tagline on its head, inviting shoppers to “Get the red nose look”. A professional makeup artist was on hand in-store offering mini-makeovers to those who bought the lipstick. Shoppers then shared a selfie using #GetTheRedNoseLook to support the cause.
  • The bright, fun and interactive event created buzz and interest in-store, raising awareness of both Rimmel and Red Nose Day among customers. Win-win!

Gillette

Sanctuary

  • “A decadent dessert for your body” – the tempting range of Sanctuary Spa Soufflés and Sorbets do indeed look good enough to eat!
  • To showcase the deliciously attractive product range, a Sanctuary sweet cart visited 48 Boots stores, accompanied by fully trained Brand Ambassadors, to sample and actively sell the products. Brand Ambassadors helped shoppers trial the products at the stand, and offered money-off coupons for products in the Sanctuary range.
  • Every single day in store, the Brand Ambassadors interactive with an average of over 100 shoppers, driving sales and boosting awareness of Sanctuary Spa.

Tony&Guy

Philips

  • The Christmas gift shopping season was the perfect time to promote the Philips Electrical Personal Care range in Boots stores.
  • Carefully profiled demonstrators who were given extensive face-to-face product training delivered an active selling and demonstration campaign over several months.
  • The selection process and in-depth training paid off – with sales targets exceeded across over 1,000 activity days!